Agenda

Monday, November 14		Sponsored by:
Noon	Registration Opens
2:00pm	Opening Remarks
2:15pm	Opening Keynote Address: JD Power & Associates - Certified Pre-Owned Market Report 2011
	Stephan Schroeder \| senior director, JD Power & Associates/PIN Joe Derkos \| director, consulting & analytics, JD Power & Associates/PIN
3:00pm	Break
3:15pm	Auto Remarketing's CPO Dealer of the Year Award: Comments from Brian Benstock, Paragon Honda/Acura & 2010 Auto Remarketing Dealer of the Year. Awards presentation for 2011 CPO Dealer of the Year
	2011 CPO Dealer of the Year: Karl Chevrolet
3:30pm	Dealer Advisory Panel: Used Car Supply - As inventories for CPO and Used Car departments tighten in the near term this session will focus on key strategies, immediate plans of action and take-aways dealers can utilize to maintain and grow the pre-owned profit center for 2012.
	John Griffin \| senior VP of performance management, vAuto, Inc. George Nenni \| VP & GM, Dominion Dealer Solutions David Nelson \| GM, FirstLook Systems Len Critchter \| VP, DealerTrack
4:15pm	Break
4:30pm	What it Takes to be the Very Best: Key strategies and best practices from the top certified pre-owned dealers in the USA.
	Brian Benstock \| GM/partner, Paragon Honda/Acura Karl Chevrolet \| Auto Remarketing 2011 CPO Dealer of the Year Bob Andersen \| corporate used car director, Bergstrom Automotive Group Chad Lemieux \| corporate used car director, CAR Group (Conant Automotive Retail Group) Chris Little \| director of variable operations, Hendrick Automotive Group
5:15pm	Opening Night Reception

Tuesday, November 15
8:00am	Breakfast
9:00am	Opening Remarks Day 2
9:15am	The New Normal: How Value Shopping Has Redefined the Competitive Set: There's a "new normal" in town. It's a fundamental shift in the way consumers shop for cars, and it has blurred the line between new and used vehicle shopping. In this program, Rick Wainschel of AutoTrader.com will reveal the results of brand new research about consumers' perception of Certified, as well as offer new insights about Certified shopping behavior and how consumers are cross-shopping New and Used Cars on AutoTrader.com's consumer site. Attendees will walk away with an expanded definition of cross-shopping (and with it their competitive set) and what they can do to capture future fence-sitters.
	Rick Wainschel \| VP automotive insights, AutoTrader.com
10:00am	Break
10:15am	CPO Customer Engagement & Retention: Integrating digital, social, video and cutting edge media marketing strategies to ATTRACT and KEEP more CPO customers.
	David Metter \| president automotive, HookLogic Jeff Kunz \| head of business development, eBay Motors Advertising Paul Potratz \| COO, Potratz Agency Adam Simms \| COO, Price-Simms Automotive Group Andy Jacobson \| director of national sales, Cars.com
11:00am	Break
11:15am	CPO & Used Vehicle Inventory Management: Strategic discussion on sourcing & selling the right cars, to the right people at the right time
	Marc Ray \| partner, Grogan's Towne Chrysler Jeep Dodge Bob Demers \| dealer principal, MidWay Buick GMC (NH) Kevin Nachbar \| VP sales & remarketing, McCarthy Auto Group Chris Little \| director of variable operations, Hendrick Automotive Group David Simches \| pre-owned sales director, Balise Auto Group
Noon	CPO Dealer Conference Luncheon
	Doug Hadden \| director of strategic dealer services, ADESA
2:00pm	2011 IntelliChoice CPO Awards
	Tyler Schulze \| vice president & general manager, IntelliChoice
2:15pm	CPO Dealer Best Practices: Maximizing your OEM certified pre-owned program(s) to generate greater profits.
	Gary Cron \| CPO manager, Karl Chevrolet (IA) Steve Hendricks \| GM, Luther Westside Volkswagen (MN) Lee Damschen \| used car manager, Fletcher Jones Toyota
3:00pm	Break
3:15pm	CPO Customer Engagement & Retention: SEO & internet marketing, eCommerce, live chat and advertising. Maximizing certified pre-owned marketing and media efforts.
	Bill Berry \| VP of sales, AutoRevo Skip Dowd \| VP, ContactAtOnce Jacob Solotaroff \| GM, MAX Systems Brian Skutta \| GM, AutoTrader.com Jason Ezell \| president, Dataium
4:00pm	Break
4:15pm	Certified Pre-Owned Pricing, Trends, Forecasts & Market Intelligence for 2012
	Ricky Beggs \| VP, managing editor, Black Book AJ Schoonover \| manager of vehicle valuations, Kelley Blue Book Jonathan Banks \| executive auto analyst, NADA Used Car Guide Stephan Schroeder \| senior director, JD Power & Associates/PIN Jessica Caldwell \| director, pricing & industry analysis, Edmunds.com
5:00pm	Second Night Reception

Wednesday, November 16
6:00am	Golf Outing

*conference schedule subject to change