Agenda
| Monday, November 8 | Sponosred by: | ||||
| 12:00PM | Registration Opens | ||||
| 2:00PM | Conference Welcome | ||||
| 2:15PM | Opening Day Keynote: J.D. Power's Used Vehicle Market Report 2010 | ||||
| Arianne Walker | Director of Media/Marketing Research, J.D. Power Automotive Marketing Group | |||||
| 3:00PM | Break | ||||
| 3:15PM | Dealer Panel: Inventory Management | ||||
| DealerTrack: Howard Hakes | COO, Hitchcock Automotive Group FirstLook: TBA vAuto: TBA |
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| 4:00PM | Break | ||||
| 4:15PM | CPO Dealer of the Year: Building the Best Certified Pre-Owned Stores in the USA | ||||
| Brian Benstock | VP & GM, Paragon Honda & Paragon Acura | |||||
| 5:00PM | Opening Night Reception | ||||
| Tuesday, November 9 | |||||
| 8:00AM | Breakfast | ||||
| 9:00AM | Welcome to CPO 2010 | ||||
| 9:15AM | Keynote Discussion | ||||
| Dale Pollak | vAuto Doug Hadden | DealerTrack, AAX David Nelson | FirstLook |
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| 10:00AM | Break | ||||
| 10:15AM | Advertising Certified Online: Influencing Car Shoppers Beyond the Click | ||||
| The Internet is fundamentally an “influencing” medium rather than a “direct response” medium. As a result, car shoppers are heavily influenced beyond what click-through rates and e-mail leads indicate. This session will focus on the implications of this premise on the CPO marketplace, reveal new insights on the certified business and spotlight methods of influencing consumer consideration for certified vehicles | |||||
| Matt McKenna | Senior VP of National Accounts, AutoTrader.com | |||||
| 11:00AM | Break | ||||
| 11:15AM | Marketing & Advertising CPO | ||||
| Jeff Kunz | eBay David Metter | MileOne |
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| 12:00PM | Luncheon |  |
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| 1:30PM | IntelliChoice CPO Awards | ||||
| Charlie Vogelheim | IntelliChoice.com | |||||
| 1:45PM | CPO Programs | ||||
| How to effectively balance your factory certified programs with independent CPO programs to sell more certified units. Maintaining the value and integrity of the factory program while leveraging new profit from the non-factory units on your pre-owned lot. | |||||
| 2:30PM | Break | ||||
| 2:45PM | Building the Best Certified Pre-Owned Stores in the Country, Luxury Brands | ||||
| Frank Lynch | Vista BMW Brian Benstock | Paragon Acura |
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| 3:30PM | Break | ||||
| 3:45PM | Building the Best Certified Pre-Owned Stores in the Country, Non-Luxury Brands | ||||
| Mike Baker | Bob Baker Automtive Group | |||||
| 4:30PM | Certified Pre-Owned Pricing Trends & Forecasting | ||||
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Ricky Beggs | Black Book |
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| 5:00PM | Second Night Reception | ||||
| 7:00PM | Conference Concludes | ||||
