Agenda
| Monday, April 27 | |||
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7:30 AM
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Breakfast | ||
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8:15 AM
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Welcome & Keynote | ||
 The CPO advantage in the 2009 used car market. Joe Lescota Chair, Automotive Marketing, Northwood University |
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9:15 AM
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Break | ||
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9:30 AM
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CPO Roundtable Discussion Successful CPO Strategies & Best Practices — Luxury Paul Kraft, of Fletcher Jones Motor Cars (Mercedes Benz) in Newport Beach, Calif. Others TBA |
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10:45 AM
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Break | ||
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11:00AM
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CPO Roundtable Discussion Successful CPO Strategies & Best Practices — Non-Luxury David Romano, of Romano Subaru in Syracuse, N.Y. Boardwalk Volkswagen in Richardson, Texas Gregg Bassett, Power Chrysler Jeep Dodge Others TBA |
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12:15PM
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CPO Dealers of the Year Awards Luncheon | ||
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2:00 PM
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Leveraging CPO Programs to Build Your Business in a Slow Economy Howard Polirer and Anne Steinhauer will address car shoppers' comprehension and perception of Manufacturer Certified Pre-Owned vehicle programs and illustrate how manufacturers and dealers can continue to work together during these difficult economic times to maximize their business through this growing category. The session will demonstrate proven merchandising techniques to provide marketers and dealers with tangible online marketing solutions. Howard Polirer – Director Industry Relations, AutoTrader.com Anne Steinhauer – Vice President of National Accounts, AutoTrader.com |
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2:50 PM
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Break | ||
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3:00 PM
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CPO Roundtable Discussion |
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3:50PM
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Break | ||
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4:00 PM
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CPO Roundtable Discussion CPO Skills & Profit Solutions — Advertising & Marketing Joe Negri, of AutoNation Others TBA |
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5:00 PM
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Dealers of the Year Reception | ||
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| Tuesday, April 28 | |||
|
8:00 AM
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Breakfast | ||
|
9:00 AM
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Concurrent Workshops: The CPO Study | ||
| Stephan Schroeder, JDPower |
Dale Pollak, vAuto | Dave Nemtuda – Experian/AutoCheck | |
|
9:50 AM
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Break | ||
|
10:00 AM
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Concurrent Workshops: Impact of 3rd party sites on walk in traffic to your dealership | ||
| Andy Jacobson, Cars.com |
Pat Ryan, FirstLook | Tim Zierden, DealerTrack | |
