Headlines

Certified Pre-Owned Captures the Limelight This Week

May 1, 2009

PHOENIX — From the recognition of top CPO Dealers of the Year to used-car retail advice, a plethora of panels and speakers took center stage at this year's CPO Forum held earlier this week at the Wigwam Golf Resort and Spa in Phoenix.

Automakers Name CPO Dealers of the Year

April 28, 2009

PHOENIX — On Monday during a special luncheon at the CPO Forum, automakers revealed their CPO Dealers of the Year.

Paul Pejza, manager of General Motors Certified Used Vehicles, kicked off the luncheon with a special introduction.

Dealers Share the Top CPO Tricks of Their Trade

April 28, 2009

PHOENIX — At this year's CPO Forum, a plethora of highly successful certified dealers shared their tried and true best practices in the areas of luxury and non-luxury brands, as well as advertising and marketing.

CPO Forum Commences Today with Northwood's Lescota

April 27, 2009

The used-car industry's premier CPO Forum kicks off its two action-packed days of activities today with Joe Lescota, chair of automotive marketing at Northwood University, taking center stage discussing the latest trends dealers should know when it comes to moving certified vehicles.

How Can Dealers Best Communicate CPO Advantages Online?

April 27, 2009

After a luncheon honoring the Certified Dealers of the Year from various automakers, the CPO Forum picks back up today with Howard Polirer and Anne Steinhauer, of AutoTrader.com, tackling the topic of consumers' perception of certified programs and how dealers and automakers can work together to better inform the public about the advantages of these programs.